The Partnership Protocol: Principles and Approach for Successful Private/Not-for-Profit Partnerships in Physical Activity and Sport

The aim of Partnership Protocol, produced by ParticipACTION, is to assist not-for-profits in the fields of sport and physical activity to find, implement and sustain effective partnerships with the private sector, while respecting their own missions and mandates. It incorporates stories, advice and best practices from over 300 stakeholders and focuses on three key areas: 1) Why Partnerships? 2) Guiding Principles for Partnerships, and 3) Approach to Effective Partnerships.

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